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Showing posts from November, 2020

What Makes a Hatchback The Most Loved Car Across The World?

 Rajeev Sudarshan is a first-generation entrepreneur who is the founder of a tech start-up. He counts some of the big names in technology as his clients. He is just in his mid-30s. Seema Sachdeva is the deputy HR head in one of the large MNCs. A mother of a 4-year-old son, she aims to start her HR consultancy one day. Prashant Kumar is a fresh graduate just out of one of the prestigious b-schools of the country and is a car enthusiast. Having completed his education by borrowing a loan from a bank, he wants to get rid of it ASAP and go on a world trip. All three of them represent the young India of today. This is the face of India that is young and restless. They want to capture the world and are moving one step at a time in that direction. Unlike the generation before them, this generation is high on aspirations, has the necessary skillsets, and is also clear about what they want in life. Besides these similarities, quite often, one would find them driving a hatchback. Irrespectiv...

Get To Know How The Renault DUSTERs Price Still Appeals The Real SUV Lovers

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The last few months have been tough on the car industry in India. Last year the industry was faced with stagnating numbers, and the year 2020 has been dominated by the Covid19 pandemic. However, there is one segment within the automobile industry that has been firing all cylinders. SUVs have started making their presence felt on Indian roads and they seem to be unstoppable. A report suggests that compared to July 2019, July 2020 has witnessed a whopping 87% growth (28509 vs. 15208 units). It is courtesy of the SUV segment that the overall car segment has clocked some decent numbers in the current fiscal. But why this sudden love towards SUV? The answer lies in knowing what happened about 8 years ago. The Renault DUSTER was launched in 2012 and it soon became the pioneer when it came to SUV cars in India . It is not that SUVs did not exist in India before the Renault DUSTER. They were there, but either they were the extremely high priced imported models or they came with off-roading cap...